Digital Marketing Specialist (Paid Media + Email)
Engagement: Full-time | Nearshore | $4,000 USD/month
About Adapted
Adapted is a digital marketing agency working with consumer brands to grow top-line revenue & protect bottom line profitability across paid and owned channels. You'll work across a portfolio of clients, owning their paid media and email programs end-to-end. This is a hands-on operator role, not a strategy-only seat — you build, launch, optimize, and report.
What you'll own
You'll run both paid acquisition and email/retention for multiple CPG brands simultaneously:
Paid media — plan, build, and optimize campaigns across Meta (Facebook/Instagram) and Google. Manage budgets, creative testing, audience strategy, and bid optimization toward revenue and ROAS targets.
Email — own Klaviyo end to end: flows, campaigns, segmentation, A/B testing, list health, and deliverability. Build and maintain automation that drives repeat purchase and LTV.
Reporting — track performance across clients, surface what's working, and tie activity back to revenue. Communicate results clearly to internal leads and clients.
What we're looking for
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5–10 years of hands-on digital marketing experience, with deep specialization in both paid media and email
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True subject-matter expertise in Meta and Google ad buying, and in Klaviyo email marketing
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Proven track record of growing top-line revenue for the brands or clients you've managed
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Strong analytical skills — comfortable living in the data, building reporting, and making decisions from it
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Experience with CPG / consumer product brands specifically
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Excellent written and spoken English; able to communicate directly with US-based clients
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Able to manage multiple client accounts at once without dropping quality
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Self-directed and organized — this is a portfolio role that rewards strong prioritization
Nice to have
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Agency background (managing multiple clients vs. a single in-house brand)
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Experience with the broader Klaviyo + Shopify / marketplace ecosystem
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Creative eye for ad and email creative, even if not the one producing it