CRM MARKETING STRATEGIST

Role ID : 1067

CRM MARKETING STRATEGIST

Role ID : 1067    15-Mar-2026

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About the Role

We are seeking a results-driven CRM Marketing Strategist to lead the growth and optimization of SMS marketing programs for our mid-market brand portfolio within Postscript Plus.

In this role, you will build, manage, and optimize SMS campaigns and lifecycle automations while leveraging Postscript’s AI tools to drive revenue and deliver a best-in-class messaging experience for clients. You will collaborate directly with merchants through Slack, Zoom, and email to develop and execute data-driven SMS strategies.

Key Focus Areas

AI Integration

  • Deploy and manage Postscript AI products to automate personalized customer interactions and improve program efficiency.

Campaign & Automation Strategy

  • Plan and execute high-performing SMS marketing calendars.

  • Build lifecycle automations such as welcome flows, abandoned cart reminders, and post-purchase messaging.

Strategic Optimization

  • Analyze performance metrics to refine strategy and maximize revenue per message.

  • Conduct A/B testing on messaging, creative, and segmentation strategies.

Responsibilities

  • Configure SMS automations, campaigns, and integrations aligned with best practices and client goals

  • Provide weekly performance updates, insights, and recommended next steps to clients

  • Collaborate with Customer Success Managers (CSMs) on account management and strategy

  • Monitor program performance, identify blockers, and escalate complex or technical issues to the Support team

  • Maintain consistent client communication via Slack, Zoom, and email to ensure alignment and transparency

  • Proactively educate customers on new features and product capabilities, recommending strategies to grow their business

  • Maintain strong product knowledge and contribute to internal documentation and process improvements

  • Provide feedback to improve AI products based on customer use cases and insights

  • Collaborate with internal teams using tools such as Slack, Vitally, and Google Workspace

  • Manage multiple projects and deadlines in a fast-paced environment

Requirements

  • Experience in ecommerce, SaaS, or martech platforms (experience with Shopify or Klaviyo preferred)

  • 5+ years in a customer-facing, marketing operations, or strategic support role

  • Excellent written English communication skills

  • Strong organizational skills with the ability to manage up to 30 client accounts or projects simultaneously

  • Effective cross-team communication and collaboration skills

  • Proactive and responsive in asynchronous communication environments

  • Detail-oriented with strong problem-solving and troubleshooting abilities

  • Familiarity with CRM platforms such as Salesforce or Vitally